Pitchfork Is Now Local

Ah the website that everyone loves to hate.

P4K's creator and current head, Ryan Schreiber, is moving to Brooklyn. Park Slope to be exact (my neighborhood!). Watch out NYC bands, you're about to get a new critic in the crowd.

Via NY Mag:

Here's more proof that New York still reigns supreme on the indie-rock scene, even seven or so years into its revival. We've now got Ryan Schreiber. Schreiber is the creator and editor-in-chief of Pitchfork Media — the music Website that enjoys total niche dominance and kingmaking clout in indie world — and, as of this month, he's a New Yorker. (Full disclosure: Some of us have both written for and been reviewed by the site.) But wait, you ask, isn't the 'Fork famously based in Chicago, and isn't it a kind of local institution there? Yes and yes, and it's staying there, as is the music festival it curates. In an oh-so-21st-century twist, Schreiber will simply be running things from here. (From Park Slope — natch — to be precise.) Although invitations are sure to come, don't expect to find Schreiber boozing at the Magician with the Lower East Side blogger royalty anytime soon; he's telling people he plans to keep a low profile. Which, in a way, makes it even tougher for New York bands: Now they'll have their own Frank Bruni to nervously scan the crowd for.

I'm sure the 'low profile' thing is all talk, don't you think? In any case, he won't be able to stay away from the indie rock scene for too long, so look out for him!