Uber Shins-y

Has anyone heard of this website, uber? Apparently, The Shins are really into it. Or someone from their label. Or management company. Whatever.

I visited The Shins page on Uber.com and it's actually pretty cool. It's basically a social networking site similar to myspace, but prettier. You can upload photos or videos that you've taken of the band, add them as a friend, comment on their page, browse their 'portfolio,' watch their videos, etc.

Is anyone a part of this website? Is it gonna be huge? Do tell.