Tuesday, June 5, 2007

When You Get Into A Volkswagen, Wilco Gets Into You



So, by now I'm sure you've heard of Wilco's six spot commercial deal with Volkswagen. Are you Wilco fans angry about this "selling out" or are you understanding that this is just another way for one of your favorite bands to make money?

P4K brings us the band's explanation:
"With the commercial radio airplay route getting more difficult for many bands," wrote the Chicago sextet on its official website, "we see this as another way to get the music out there."

They continued: "And we feel okay about VWs. Several of us even drive them."

Wilco also clarified remarks made in the Volkswagen press release announcing their licensing deal with the German automobile manufacturer, which claimed this was Wilco's first such licensing deal.

"If you're keeping track, this is not the first time Wilco has licensed a song to or even been involved in a commercial -- most recently a TV spot for Telefonica Mobile in Spain used a Wilco song and some years prior Jeff Tweedy appeared in a campaign for Apple Computer. Wilco have licensed hundreds of songs to television shows and films worldwide... from festival-only indie films to major motion pictures and weekly TV shows."

I must say, I feel OK about Volkswagens too. It could be worse, right? They could be the soundtrack for Starbucks.

Catch Wilco in NYC soon:
June 25th - Hammerstein Ballroom
June 26th - The Warsaw

Buy Sky Blue Sky at Insound.

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